Your weekly video checklist
Start with this checklist. A sample batch contains three videos, but you can reduce or expand it to match the posting schedule you can maintain.
- Review your recent reel results and choose one format to repeat.
- Pick three useful topics tied to current listings, common client questions, or local footage you already have.
- Collect only verified property details, approved listing information, and footage you created or have permission to use.
- Give those inputs to AI and request three hooks, outlines, and shot lists.
- Film the missing clips in one vertical recording session.
- Send the selected clips and an editing brief to your AI editor.
- Watch every draft from beginning to end and check the pictures, spoken claims, on-screen text, captions, and end card.
- Publish the approved videos across the week.
- Record the results so next week's formats are based on your own evidence.
Choose formats your own audience has already responded to
Do not confuse a popular topic on another account with a proven format for your account. Review your recent reels and look for formats with stronger watch time, retention, shares, comments, or View Rate than your usual posts. Source: Helping creators of all sizes break through, https://creators.instagram.com/blog/helping-creators-of-all-sizes-break-through
| Repeatable format | Footage to capture | Simple structure |
|---|---|---|
| Three details buyers might miss | Three close shots plus a short introduction | Opening hook, one detail per clip, final takeaway |
| One client question answered | You speaking to the camera plus relevant B-roll | Question, direct answer, practical next step |
| Room-to-room walkthrough | Wide and detail shots from the actual home | Exterior or entrance, main spaces, closing card |
| Before the open house | Real preparation footage from the listing | What is happening, what visitors should notice, event details |
| Local route or area tour | Your own clips recorded along the route | Starting point, selected stops, who may find the route useful |
A format is the structure, not someone else's finished video. Instagram's Original Content Guidelines say that photos and videos you took can qualify as original work, while copied content without material edits should be avoided. The guidelines also state that content believed to be unoriginal may be ineligible for recommendations to non-followers. Source: Original Content Guidelines, https://creators.instagram.com/original-content-guidelines
Give AI a fact packet before asking for ideas
AI planning works from the material you provide. Prepare a small fact packet for the batch instead of asking for generic real estate content. Include the intended viewer, verified facts, available footage, the format you want to repeat, your preferred call to action, and anything the AI must not say.
You are planning three short real estate videos for this week. Audience: [specific viewer] Goal for this batch: [educate, introduce a listing, answer a question, or invite people to an event] Format to repeat: [format selected from my own reel results] Verified facts you may use: [paste facts] Available footage: [list each clip or photo] Footage I still need to record: [list or write unknown] Professional details for the closing card: [name, firm, phone if wanted] Call to action: [exact approved wording] Use only the facts and footage listed here. Do not invent property features, views, dimensions, amenities, neighborhood claims, prices, dates, client stories, or market statistics. If a needed fact is missing, mark it as VERIFY instead of filling it in. For each video, return: 1. One hook that makes sense to a viewer who does not know me 2. A short scene-by-scene outline 3. The exact footage needed for each scene 4. Spoken lines or on-screen text 5. A short caption 6. A final verification list
The instruction to make each video understandable on its own follows Instagram's recommendation for reaching people who may not know the creator. Instagram also advises beginning with a compelling hook in the first three seconds. Source: Helping creators of all sizes break through, https://creators.instagram.com/blog/helping-creators-of-all-sizes-break-through
Build a footage library that is easy to reuse
Record short, stable clips that each have one job. Capture the exterior, entrance, wide room views, important details, transitions between spaces, and a few clips of yourself speaking. Hold the phone vertically when the footage is intended for reels, shorts, or stories.
- Start each clip a moment before the action and stop it a moment after.
- Record a clean version without speaking when you may want to add narration later.
- Move slowly enough for the viewer to understand the space.
- Capture honest angles instead of hiding a permanent feature or defect behind framing.
- Name files by property, room, and shot, such as Oak-St-Kitchen-Wide-01.
- Keep different listings in separate folders.
- Remove old, incorrect, or unauthorized assets from the active editing folder.
You can also record a small library of non-property clips: opening a lockbox, preparing showing materials, walking toward a home, or speaking at your desk. Reuse those clips only when they still match the subject and do not imply they show a different property.
Hand off the edit without handing over the truth
An editing brief should specify both the intended edit and the limits. Give the editor the chosen files, their order if it matters, the approved hook, caption preferences, and the professional details for the closing card.
Create one vertical 9:16 video using only the files attached to this request. Order: [list the clips, or ask the editor to select from the approved folder] Opening text: [approved hook] Spoken audio: [keep the original clip audio or use the attached voice recording] Captions: [yes or no] Closing card: [name, firm, and approved contact information] Do not generate, replace, extend, retouch, furnish, declutter, relight, or animate any property image. Do not add a view, room, feature, person, object, or exterior that was not captured in the supplied files. Keep each video clip as filmed. Flag missing material instead of creating it.
For this step, Reddy can cut and join a user's own videos, select moments, place a short hook on screen, add requested spoken-word captions, and make a vertical video from the user's listing photos and footage. It does not generate, edit, or animate property photos with AI; movement over a still photo is limited to zooms and pans.
Review every frame before publishing
Treat the AI draft as an edit to inspect, not a finished representation to approve automatically. Watch once for the story and again with the sound off so you can concentrate on images, captions, labels, and disclosures.
| Review area | Approve when | Fix or reject when |
|---|---|---|
| Property imagery | Every room, feature, object, and view comes from approved source footage | Anything has been generated, replaced, removed, extended, or made to look different |
| Property facts | Every claim matches your approved fact packet | The draft adds an unsupported feature, measurement, price, date, or neighborhood claim |
| Captions | They accurately reflect the spoken words and use the correct names | They change the meaning, introduce errors, or cover an important visual |
| Context | The viewer can tell which property or topic the footage represents | Reusable footage could be mistaken for part of a different property |
| Professional identification | Your required professional and firm information is readily apparent | The video omits or obscures information required by your brokerage or applicable rules |
| Authority | You have permission to advertise the listing and use every included asset | The listing or third-party material has not been approved for your use |
If you are a REALTOR®, Article 12 of the National Association of REALTORS® 2026 Code of Ethics requires a true picture in real estate communications. Standard of Practice 12-4 addresses authority to advertise property, Standard of Practice 12-5 addresses disclosure of the REALTOR®'s firm name, and Standard of Practice 12-10 includes misleading images within the true-picture obligation. Source: 2026 Code of Ethics & Standards of Practice, https://www.nar.realtor/about-nar/governing-documents/code-of-ethics/2026-code-of-ethics-standards-of-practice
Use each week's results to plan the next batch
After publishing, add one row per reel to a simple log. Record the format, subject, hook, publication date, View Rate after three seconds, watch time, retention, shares, likes, comments, and any useful viewer response. Use the same fields each week so you can compare like with like.
- Keep formats that produced useful responses or stronger viewing signals than your usual posts.
- Change one weak element at a time, such as the hook, opening shot, or length.
- Retire a format when repeated attempts provide no reason to keep it.
- Save useful questions from comments and conversations as possible topics.
- Begin the next planning session with the updated log and a new verified fact packet.
Instagram recommends posting consistently and continuing to experiment. Its stated recommendation process may first show a reel to a small audience of non-followers and then expand distribution as audiences respond. That makes the weekly log useful: it turns each published reel into evidence for what you should repeat, revise, or stop. Source: Helping creators of all sizes break through, https://creators.instagram.com/blog/helping-creators-of-all-sizes-break-through
The full loop is simple: review, choose, verify, plan, film, edit, inspect, publish, and measure.
