Step 1: Get the agreement and disclosures signed first
Send the listing agreement and the disclosures your state and brokerage require as soon as the seller says yes. Nothing should go live before they are signed.
You do
- Walking the seller through the agreement and answering their questions
Hand off
- Filling the forms with the seller's details
- Sending them for signature and filing the signed copies
Step 2: Price it with comps you can defend
Pull recent comparable sales, remove the ones that don't fit, and set a range before you set a number. The seller will push back on the price; the comps are what you push back with.
You do
- The pricing conversation with the seller
Hand off
- Pulling the comparable sales
- Putting them in a report the seller can keep
Step 3: Set the launch date, then work backward
Pick the day the listing goes live, then plan backward from it: repairs, cleaning, staging, photos, and the listing write-up. Give each task a date and an owner, and tell the seller which ones are theirs.
You do
- Agreeing on the launch date with the seller
Hand off
- The task plan, with a date and an owner for each task
- Reminders to the seller and the vendors before each date
Step 4: Write the listing once, then reuse it
Write the description once, from what makes this home different, and reuse it everywhere: the MLS, the flyer, the ads, and the email to your list. One source keeps the facts the same in every place.
You do
- Choosing what makes the home different
Hand off
- Turning the description into each format: the MLS, a flyer, an ad
Step 5: Market each moment
A listing has moments: coming soon, just listed, open house, price drop, under contract, and sold. Plan a post or a flyer for each one before launch, so every moment goes out on time instead of whenever you remember it.
You do
- The open house, and the buyer calls it brings
Hand off
- The flyer and the ad for each moment
- The emails announcing each one
Where Reddy fits
Two of the heaviest steps run from chat. Send Reddy the home's address: it pulls recent comparable sales, gives an estimated value and a price range, and sends a client-ready CMA as a PDF. For each moment, from coming soon to just sold, ask for a flyer or an ad, and it sends it to the chat, made from the listing's own photos.
Check the comps and the numbers before you share them. The pricing conversation and the open house stay with you.