Use this script on your next expired listing call
Hi [Seller name], this is [Your name] with [Brokerage]. I’m calling about [property address]. I saw that it is no longer listed. Did the home sell, or are you still deciding what to do next? If the seller is still considering a sale: Thanks for telling me. I do not want to assume I know what happened. From your point of view, what got in the way of the sale? What feedback did you hear most often? How did buyers respond to the price and the way the home was presented? Was it easy to approve showing requests, or did scheduling become difficult? What matters most to you now: getting the highest price you can, making the process easier, or selling by a particular date? Let me make sure I have this right: [briefly restate the seller’s answer]. Based on that, I would start by reviewing [price, presentation, condition, showing access, marketing, or another issue the seller raised]. Would you be open to a short meeting where I can show you the changes I would recommend? If the seller is not ready: Understood. Would it be helpful if I sent you a one-page summary of what I would review before putting the home back on the market?
Pause after each question. The script is a guide, not a list to rush through. Use the seller’s own words in your notes, especially their preferred timing, their main concern, and any condition they place on relisting.
Write down these answers before proposing a plan
- Seller’s current decision: relist now, relist later, stay with the previous agent, or stop selling
- Seller’s account of what happened during the previous listing
- Repeated buyer or showing feedback the seller remembers
- Current price expectation
- Showing-access limits or scheduling concerns
- Presentation, photography, condition, or marketing concerns raised by the seller
- Seller’s top priority: price, convenience, or timing
- Any date that matters to the seller
- Agreed next step, owner, and date
Do not turn every answer into an immediate rebuttal. Reflect the seller’s main concern first, then propose the review or appointment that matches it.
Introduce the reporting schedule when you discuss working together
If we work together, I will send you a written progress report on [mid-month date] and [month-end date]. The first report and every report after it will show the exact end date from our signed listing agreement, the activity since the previous report, the feedback we received, the work completed, the decisions we need to discuss, and the date of the next report.
Choose the two reporting dates once and apply the same rule to every active listing. The example below uses the 15th and the final calendar day of each month. Adjust those anchors to fit your operation, then record the chosen rule in your listing checklist.
| Report | Send date | Period covered | Required date fields |
|---|---|---|---|
| First scheduled report | First 15th or month-end after the listing starts | Listing launch through the report date | Listing agreement end date and next report date |
| Mid-month report | 15th of the month | Day after the previous report through the 15th | Listing agreement end date and next report date |
| Month-end report | Final calendar day of the month | Day after the mid-month report through month-end | Listing agreement end date and next report date |
Copy this seller progress report template
Subject: [Property address] seller progress report — [report date] Period covered: [start date] through [end date] Listing agreement end date: [Month Day, Year] Next scheduled report: [Month Day, Year] Current listing position List price: [amount] Current status: [status] Activity since the last report Inquiries: [number or none] Showings: [number or none] Open houses: [dates and attendance, or none] Other activity: [details or none] Feedback [Summarize the feedback received. Separate direct buyer or agent feedback from the team’s interpretation.] Marketing and follow-up completed [Work completed during this reporting period] Items to discuss [Price, presentation, condition, showing access, marketing, timing, or another decision] Next steps [Action] — Owner: [name] — Due: [date] [Action] — Owner: [name] — Due: [date] Please reply with any questions or changes you would like to discuss.
Send a report even when a field has no new activity. Write “none” or “no new feedback during this period” instead of deleting the field. That keeps the format consistent and makes the next action visible.
Our users run this schedule with Reddy. Before a mid-month or month-end report date, a listing assistant asks Reddy for a report on each active listing, one listing after another in one sitting. Reddy builds each draft from that listing’s team Slack channel and the email threads since the last report. The assistant asks for changes, such as adding the date the listing agreement ends, and the team sends the report.
Put every active listing on the schedule
- Make a list of every active property and its seller contacts.
- Open each signed listing agreement and copy its exact end date into your listing tracker.
- Add the mid-month and month-end report dates for each listing. Include the first scheduled report and continue through the agreement’s end date.
- Assign one person to gather activity, draft the report, verify the agreement end date, and prepare it for review.
- Create one folder or record for showing feedback, inquiries, marketing work, seller decisions, and previous reports.
- Use the same report template for every listing, while keeping each property’s details separate.
- Before sending, confirm the reporting period, property address, activity, action owners, listing agreement end date, and next report date.
- Record the sent date and prepare the source window for the next report.
For a newly signed listing, set the reporting dates while the agreement is already open. For an existing listing, add the end date to the next report and keep it in every report that follows.
