The open house flyer checklist
Use this as a final pre-print check. The first seven items form the main information hierarchy; the remaining items complete the response and compliance areas.
- A clear OPEN HOUSE heading
- One large exterior or signature property photo
- Open house date and hours
- Full property address
- Current asking price
- Bedroom and bathroom counts
- Living area, with the unit shown
- Two or three additional property photos
- A short property description or feature list
- A QR code linked to the property page
- A short web address beneath the QR code as a backup
- Agent name and current contact information
- Brokerage name, logo, license information, disclosures, and other wording required by the current brokerage and applicable advertising rules
- A final check against the live listing so the price, status, dimensions, and event details match
Build a clear reading order: event, home, date and hours, address, price, core facts, description, QR code, and contact information. Canva’s design guide recommends whitespace to reduce clutter and help the message stand out. It also recommends a simple background, a bold header, and visible hierarchy when a flyer contains substantial copy.
Choose up to four photos
HomeLight’s guide quotes Fort Lauderdale agent Tony Wood recommending a maximum of four flyer images. The guide also recommends always including an exterior shot and using the remaining images to emphasize the listing’s strongest features.
| Position | Photo to use | Selection test |
|---|---|---|
| Hero image | Exterior or the home’s signature feature | Would someone recognize or remember the property from this image? |
| Second image | Kitchen or main living space | Is it bright, clean, and different enough from the hero image? |
| Third image | Backyard, pool, view, patio, or another major feature | Does it add information rather than repeat the first two photos? |
| Fourth image | Updated room or distinctive detail | Is it strong enough to deserve limited flyer space? |
Use the listing’s own approved photos. Keep their colors natural and their treatment consistent. Canva advises using only subtle filters that do not dramatically alter an image. If text sits over a photograph, place it where the background is calm or put it on a contrasting shape so it remains readable.
Write a short description people can scan
Use two or three short sentences or a compact feature list. Start with the property type and verified facts, add two or three concrete features, and close with the QR invitation. HomeLight recommends bullets instead of a long paragraph so readers can pull out the location, event date, and important property features.
Open Saturday, [date], from [start time] to [end time] at [full address]. Offered at [price], this [bedroom]-bedroom, [bathroom]-bath home has [living area and unit]. Highlights include [verified feature], [verified feature], and [verified feature]. Scan the QR code for additional photos and property details.
Replace every bracket with verified listing information. Prefer specific property facts such as quartz counters, a screened patio, or an attached two-car garage over vague claims such as amazing, perfect, or the best.
- Copy the price, bedroom count, bathroom count, and living area from the current listing record.
- Choose three property features that appear in the listing information or can be directly verified.
- Cut repeated facts that already appear in the flyer’s main data row.
- Remove statements about the kind of person who should live in the home.
- Check every location, school, distance, renovation, and amenity statement before publication.
- Run the finished wording through the current fair housing review used by your brokerage.
Stop and review sensitive wording
Do not treat an online list of supposedly banned words as your final legal review. Fair housing and advertising language should be checked against current official guidance and your brokerage’s policy before the flyer is distributed. This article provides a production workflow, not a jurisdiction-specific legal list.
As a conservative drafting practice, describe the property rather than the preferred resident. Stop and send a phrase for review when it describes who the home is supposedly perfect or ideal for, makes claims about neighborhood safety or character, refers to the expected occupants, or promotes proximity to a religious institution. A phrase can require context rather than a simple find-and-replace.
| Draft language to review | Property-focused rewrite |
|---|---|
| Perfect for [type of person or household] | Replace it with a verified feature of the home. |
| Ideal for anyone who wants [assumption about the resident] | State the relevant room, amenity, location, or property feature. |
| Safe or exclusive neighborhood | Remove the characterization and name a verifiable property or location fact. |
| References to who lives nearby | Remove the demographic description and keep the copy focused on the property. |
| Close to [religious institution] | Send the reference through the brokerage’s fair housing review before deciding whether it belongs. |
Complete the state and brokerage advertising check
A national template cannot tell you exactly what your state, license type, brokerage, MLS, or local rules require. Before printing, use the current checklist supplied by your broker and the applicable regulator. Copy required names and disclosures exactly rather than shortening them to make the design fit.
- Brokerage name in the required wording, size, and placement
- Agent or team identification in the permitted form
- License number or license-status wording when required
- Required logos, marks, disclaimers, or disclosures
- Correct phone number, website, and brokerage contact details
- Permission to advertise the property in its current status
- Approval for any coming soon, under contract, or sold wording
- Seller and brokerage approval where your process requires it
Make the QR code useful
Link the QR code to a property-specific page that gives the reader the next layer of information: the complete photo set, current property details, and a way to contact the listing agent. Do not send people to a general homepage when a useful listing page is available.
- Finish and publish the destination page before generating the code.
- Place the code in the lower part of the flyer, near the contact information or invitation to view more details.
- Give the code clear space instead of crowding it against photos or the page edge.
- Add a plain instruction such as Scan for photos and property details.
- Print the proof and scan it with more than one phone.
- Open the resulting page and verify the address, price, status, photos, and contact details.
- Add a short typed web address beneath the code for readers who prefer not to scan.
When to make a Spanish version
Prepare a Spanish version when Spanish-language outreach is part of the seller-approved marketing plan, when inquiries show a need for it, or when your established audience includes people who prefer Spanish. Make the decision from the outreach plan and actual communication needs rather than an assumption about a neighborhood or a person’s name.
- Keep the address, price, date, hours, room counts, living area, photos, and legal information consistent across both versions.
- Translate the meaning rather than preserving English sentence structure word for word.
- Have a fluent reviewer check the description, headings, abbreviations, accents, and contact instruction.
- Apply the same fair housing, advertising, and factual review to both versions.
- Link the Spanish QR code to a Spanish property page when one is available; otherwise make the destination language clear.
- Save English and Spanish as separate, clearly named files so the correct version is printed or shared.
Distribute the flyer before and during the open house
HomeLight’s guide quotes Tony Wood saying open house marketing can begin as early as two weeks before the event and identifying the final 48 hours as an important promotional period.
| When | Where | What to do |
|---|---|---|
| After the event details are confirmed | Approved marketing channels | Share the finished digital flyer if that timing fits the listing plan. |
| Before the open house | Nearby homes and approved neighborhood locations | Invite neighbors using the method permitted by the property, community, brokerage, and local rules. |
| During the final 48 hours | Channels already included in the marketing plan | Recheck the date, hours, price, property status, and QR destination before sharing again. |
| During the open house | Entry or information table | Set out clean copies where visitors can take one without interrupting the tour. |
| After the open house | Saved template and remaining copies | Remove outdated copies and update the master file before its next use. |
Reuse the layout for every listing milestone
Lock the logo, agent information, brokerage line, type styles, data row, QR position, and photo grid. For each milestone, duplicate the file and change only the banner, current facts, description, and call to action. Confirm that the new status is approved for advertising before publishing it.
| Flyer moment | Main banner | Details to emphasize | Details to remove or update |
|---|---|---|---|
| Coming soon | COMING SOON | Property preview and approved availability information | Do not show open house hours unless an event is confirmed; use only after the status and wording are approved. |
| Just listed | JUST LISTED | Price, property facts, strongest photos, and listing-page QR code | Replace any earlier availability or preview wording. |
| Open house | OPEN HOUSE | Date, hours, address, price, property facts, and QR code | Remove the event details immediately after the event. |
| Price drop | NEW PRICE | Current asking price and refreshed property highlights | Remove the old price unless its display has been approved. |
| Under contract | UNDER CONTRACT | Current status and agent contact information | Remove open house details and outdated visit invitations. |
| Just sold | JUST SOLD | Property, final approved status wording, and agent contact information | Remove active-listing and open house calls to action; include sale details only when approved for advertising. |
For a listing recorded with Reddy, the agent can ask in chat for a one-page US Letter flyer in English or Spanish for coming soon, just listed, open house, price drop, under contract, or just sold. The flyer can use up to four of the listing’s own photos and include recorded property details, the agent’s saved branding, and a QR code when Reddy has a listing page. The agent should still verify every fact and complete the required advertising review before sharing it.
