Step 1
Pick two platforms and stay on them
Go where your buyers and sellers already scroll, and stop there. For most agents that's one place for short vertical video, such as Instagram Reels, TikTok, or YouTube Shorts, and one place for your local sphere, such as Facebook. Two accounts you post to every week beat five you post to when you remember.
You do
- Choosing the two platforms, and the people you want to reach on each
Hand off
- Sizing each post for the feed and for the story
Step 2
Post from your listing moments
Every listing gives you six posts without a new idea: coming soon, just listed, open house, price drop, under contract, and just sold. Between listings, post what you see in your market, a day in your work, and a client win when the client says yes to it. Use the real photos of the home. Don't let AI change a listing photo.
You do
- Deciding what goes out, and asking a client before you post about them
Hand off
- A flyer for each listing moment
- A feed-and-story ad for each moment, with a caption to post
Step 3
Film once, cut many
One walk-through of a listing, filmed on your phone, holds a reel, a story, and a short. Add 20 seconds of you talking to the camera about the home or the street, and you have the hook. Film it all in one visit, and let the cutting happen after.
You do
- The walk-through, and the clip of you talking
Hand off
- Cutting the footage into a vertical reel with a hook on screen
- An end card with your name and brokerage
Step 4
Plan and film on one day a week
Pick one day to plan the week, film what you need, and write the captions. Then the posts go out through the week, on a schedule you set in each platform's own scheduler. Start with three posts a week that you can make in one sitting. Add more only when that pace is easy.
You do
- The planning day, and posting or scheduling each post
Hand off
- The week's flyers, ads, reels, and captions, ready before the planning day ends
Step 5
Answer every comment the same day
A comment or a DM that asks about a home is a lead. Reply the same day, and get the person into your pipeline before the thread scrolls away. A comment-to-DM tool can send the first reply for you, so the person who comments gets an answer in seconds.
You do
- Your reply, and the first call
Hand off
- Adding each lead from your comment-to-DM tool to your pipeline, and telling you
Set it up once
Send Reddy this message once, in your own words. Reddy saves it as a playbook and follows it each time you ask for posts for a listing. You can read and change it in the Workspace.
When I ask for social posts for one of my listings, make a flyer and an ad for that listing's moment, with a caption I can post. When I send you my videos from the home, cut a vertical reel with a short hook on screen, and end it with my name and brokerage.
Where Reddy fits
For a listing you have with Reddy, ask in chat for a flyer or an ad for its moment: coming soon, just listed, open house, price drop, under contract, or just sold. The flyer is a one-page PDF with the listing's own photos and your details. The ad is three images, two for the feed and one for a story, with a caption to post. Send Reddy your own videos and photos, and it makes a vertical video for a reel, a short, or a story, and ends a listing video with a card that shows your name and brokerage.
Connect the comment-to-DM tool you already use, and each lead it collects lands in your pipeline, and Reddy tells you in chat. Reddy doesn't post, schedule, boost, or spend money, and it never generates or changes a photo. The posting, the replies, and the calls stay with you.
Questions agents ask
How often should a real estate agent post on social media?
As often as you can keep up for a year. Start with three posts a week that you can plan and film in one sitting, and add more only when that pace is easy. A steady week beats a burst followed by a quiet month.
What should real estate agents post on social media?
Post from your listing moments first: coming soon, just listed, open house, price drop, under contract, and just sold. Between listings, post what you see in your market, a day in your work, and client wins, with the client's OK.
Which social media platform is best for real estate agents?
The one where your buyers and sellers already are. Pick one place for short vertical video, such as Instagram Reels, TikTok, or YouTube Shorts, and one place for your local sphere, such as Facebook. Two accounts you keep up beat five you don't.
Can real estate be advertised on Facebook?
Yes. Meta treats housing ads as a special ad category, which limits how you can target them: you can't choose an audience by age or gender. Fair housing rules apply to every ad and every post.
Can AI make my real estate social media posts?
Reddy makes a flyer and a feed-and-story ad with a caption for each listing moment, and cuts your own videos and photos into a vertical reel. It doesn't post, schedule, or spend money, and it never changes a listing photo. You post and you reply.